About Preeti

What got you into makeup?

It all started up as a hobby. As I was growing up, I used to watch my mum (in admiration), applying her makeup. She made it look so easy, using only a few products to get a flawless and immaculate finish and until today, she still looks so elegant.

Where did you train and how long have you been in the business?

I trained at the London School of Makeup and Beauty and I’ve been in the makeup industry for 8 years. I pick up new tips and techniques all the time which I feel is important to keep up with the fast paced and ever changing market.

What’s your signature style?

To create a natural, soft and flawless look and to make my clients feel like they’re not wearing too much makeup.
It’s about figuring out what works best for the client and enhancing their best features.

What do you love about your job?

I love meeting new people and building relationships with them and I love designing make-up looks that co-ordinate with the client’s needs and requirements. It’s so rewarding to see returning clients, to hear their appreciative feedback and to see their reactions when I’ve applied their makeup. They feel prettier and more confident which is what i aim to achieve. Makeup artistry is never a boring job.

What are the latest trends?

It actually doesn’t matter what the trends are. As a client you just need to have the confidence to wear what feels right and comfortable. Simple, soft and natural is the way to go…

What is your process?

After a cordial chat on the phone, we arrange a trial or consultation at my West London studio. In our first meeting, we have an in depth talk about requirements, likes and dislikes, your outfit, jewellery and colour themes. I do a full makeup and hair trial so you get a good feel as to how you would look like on your special day.

Do you offer any other services?

I offer party hair and makeup, eye lash treatments such as LVL and Lash extensions and Pro Hair and Makeup courses for those interested in learning about hairstyles and makeup application. The course covers all aspects of makeup from skincare to creating different eye makeup looks. However the course can be tailored to suit your individual needs. For more information click on the Services page or contact Preeti.